Cornell SC Johnson College of Business
 Branding Guidelines

The purpose of this page is to provide easy access to commonly used brand elements for the Cornell SC Johnson College of Business and its three constituent schools, along with instructions for use where needed. These brand guidelines constitute a system that uniformly expresses the identity, character, and strengths of the college and the three schools. Our goal is to maintain consistent quality and continuity across our communication channels without limiting creativity. If you have any questions, please email us at