Our logos have been developed intentionally to provide consistency and to facilitate the development of high-quality branded materials. Logos are a major component of the brand, and when used properly, they build and elicit widespread recognition and convey the authentic identity of our college and its schools. The logo designs are not to be modified in any way.
For use of logos in merchandise, please contact the Office of Marketing and Communications at firstname.lastname@example.org to obtain versions approved specifically for those applications.
Arial and Times New Roman are our system fonts to be used for general purposes like correspondence and presentations. The LL Brown font is reserved for logos and collateral produced by the office of marketing and communications. If you wish to request use of LL Brown, please contact the Office of Marketing and Communications at email@example.com.
Branded templates for PowerPoint presentations, letterhead and envelopes as well as email signatures can be found here.
Letterhead templates are available to college faculty and staff only and may be downloaded from the college intranet site.
Your email signature is your digital business card, and it represents the college and our brand. Our purpose is not to constrain creativity, but rather to establish a shared basis for professionalism, consistency, and compatibility across a wide range of email systems and applications. For these reasons, we provide these templates and guidelines.
Create two separate signatures: new and reply/forward
In addition to your regular new-messages signature, consider creating a separate one for replies/forwards, condensed to contain only your name and contact information. This avoids excessive accumulation of repetitive information in long threads, but ensures recipients can still derive basic contact information. This is supported by most email clients, but not all. The Outlook desktop client does, for instance, while the web client does not.
If you are a Dyson/Johnson/Hotel or other Cornell alum
Feel free to indicate your alum status with your name, following college/school standards for degree and class year (’00), with either a straight (') or curly (’) apostrophe. An apostrophe and single quote are not the same thing; a curly apostrophe looks like a closing single quote (’), not an opening one (‘) as is often incorrectly done.
No images/clip art, including custom stationery/backgrounds. They don't always render properly and sometimes come through as attachments.
About statements capture the most salient points we want to communicate about Johnson, encapsulating what it is that defines and distinguishes the school while attesting to its breadth, reach, and specific talents and areas of accomplishment and recognition.
The Samuel Curtis Johnson Graduate School of Management at Cornell University continues to transform graduate business education to better prepare graduates for success in tomorrow’s business world. Johnson provides cutting-edge learning experiences that immerse students sooner and deeper in their chosen fields. As an integral part of the Cornell SC Johnson College of Business, Johnson students can access the full power of educational and research opportunities across the university to reach deeper competency in their industries and areas of interest. Johnson offers seven different MBA programs, spanning the U.S., Canada, Latin America, Mexico, and China, and is home to award-winning faculty and research.
Boilerplate for Press Releases
The Samuel Curtis Johnson Graduate School of Management at the Cornell SC Johnson College of Business is a leader in innovative business education. Consistently ranked as one of the top business schools in the world, Johnson offers seven MBA programs, spanning the U.S., Canada, Latin America, Mexico, and China, and in collaboration with Cornell Tech and Weill Medicine in New York, Queens University in Canada, and Tsinghua University in Beijing, China.
Johnson is home to the renowned academic journal Administrative Science Quarterly; its more than 100 faculty members conduct award-winning research, educate more than 1250 MBA and PhD students each year, and work with companies throughout the world to provide executive education courses that are customized to meet their business needs.
It is standard practice to introduce the school by full name upon first mention and use informal variants for subsequent mentions within that same context.
The Samuel Curtis Johnson Graduate School of Management uses Johnson as its informal variant.