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SC Johnson Brand Elements


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SC Johnson Brand Elements


Logos

Our logos have been developed intentionally to provide consistency and to facilitate the development of high-quality branded materials. Logos are a major component of the brand, and when used properly, they build and elicit widespread recognition and convey the authentic identity of our college and its schools. The logo designs are not to be modified in any way.

For use of logos in merchandise, please contact the Office of Marketing and Communications at marketing@business.cornell.edu to obtain versions approved specifically for those applications.

 

CORNELL SC JOHNSON COLLEGE OF BUSINESS

 
 

THE CHARLES H. DYSON SCHOOL OF APPLIED ECONOMICS AND MANAGEMENT

 
 
 
 
 

SCHOOL OF HOTEL ADMINISTRATION

 
 
 
 
 

SAMUEL CURTIS JOHNSON GRADUATE SCHOOL OF MANAGEMENT

 
 
 
 
 

Cornell SC Johnson College Of Business

SC JOHNSON PRIMARY AND SECONDARY (OR ACCENT) COLORS CAN BE FOUND HERE.

 
 
 

The Charles H. Dyson School of Applied
Economics and Management

 
 
 

School Of Hotel Administration

 
 
 

Samuel Curtis Johnson Graduate School Of
Management

 
 
 

Fonts

Arial and Times New Roman are our system fonts to be used for general purposes like correspondence and presentations. The LL Brown font is reserved for logos and collateral produced by the office of marketing and communications. If you wish to request use of LL Brown, please contact the Office of Marketing and Communications at marketing@business.cornell.edu.

SYSTEM FONTS

PROPRIETARY FONTS

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SC Johnson Templates


SC Johnson Templates


Branded templates for PowerPoint presentations, letterhead and envelopes as well as email signatures can be found here.


PowerPoint Templates

 

Cornell SC Johnson College of Business

 
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 The Charles H. Dyson School of Applied Economics and Management 

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School of Hotel Administration

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 Samuel Curtis Johnson Graduate School of Management 

 

Letterhead and Envelopes

 

Letterhead templates are available to college faculty and staff only and may be downloaded from the college intranet site.

Cornell SC Johnson College of Business

School of Hotel Administration

The Charles H. Dyson School of Applied
Economics and Management

Samuel Curtis Johnson Graduate School of Management 

 
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Business Cards

ORDERING INSTRUCTIONS

  1. Go to printservices.cornell.edu
  2. In the "Quick Links" section on the left, go to "Business Cards, Letterhead & Envelopes."
  3. Follow the "Staff and Faculty Business Card" link and follow the instructions from there.

NOTES

  • You will need to create a separate login for the online order system, as it is not integrated with the Cornell NetID system.
  • An account number will be needed to complete the order.
  • The templates will be under "School Specific templates."
 

Cornell SC Johnson College of Business

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The Charles H. Dyson School of Applied Economics and Management

 

School of Hotel Administration 

 

Samuel Curtis Johnson Graduate School of Management

 

Email Signatures

 

WHY IT MATTERS?

Your email signature is your digital business card, and it represents the college and our brand. Our purpose is not to constrain creativity, but rather to establish a shared basis for professionalism, consistency, and compatibility across a wide range of email systems and applications. For these reasons, we provide these templates and guidelines.

 

The Charles H. Dyson School of Applied Economics and Management

Cornell SC Johnson College of Business

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School of Hotel Administration

 

Samuel Curtis Johnson Graduate School of Management

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Email Signature Replies/Forwards

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Do and Don't Do

 

Do

Create two separate signatures: new and reply/forward

In addition to your regular new-messages signature, consider creating a separate one for replies/forwards, condensed to contain only your name and contact information. This avoids excessive accumulation of repetitive information in long threads, but ensures recipients can still derive basic contact information. This is supported by most email clients, but not all. The Outlook desktop client does, for instance, while the web client does not.

Typeface/Font

  • Typeface: Arial
  • Point Size: Default, or at most one to two points less than your body text
  • Color: Black (other than links or Cornell red for division names)

Contact Information

  • Formatting: Use dots instead of dashes to separate phone numbers (607.255.xxxx). Label numbers as "Phone"/'Fax"/"Mobile" instead of (e.g.) "p."/"f."/"m." In general, follow the examples.
  • Include your email address: While it may seem unnecessary, since your email address should be obvious to anybody receiving an email from you, if your message ends up in the middle of a long thread, your email address may be lost.

If you are a Dyson/Johnson/Hotel or other Cornell alum
Feel free to indicate your alum status with your name, following college/school standards for degree and class year (’00), with either a straight (') or curly (’) apostrophe. An apostrophe and single quote are not the same thing; a curly apostrophe looks like a closing single quote (’), not an opening one (‘) as is often incorrectly done.

 
 

Don't Do

No images/clip art, including custom stationery/backgrounds. They don't always render properly and sometimes come through as attachments.

Taglines

  • Don't-print-this-email taglines: Please don't use.
  • Legal-disclaimer taglines: Acceptable if your department or role requires one.
  • School tagline: A current, approved tagline may be included. For more information about current taglines please refer to the messaging section. Please do not create custom taglines.
 
 
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SC Johnson Messaging


SC Johnson Messaging


About Statements

The college and the three schools all have unique stories. The About statements boil these stories down to the most salient core ideas, encapsulating what it is that defines and distinguishes each division while attesting to its breadth, reach, and specific talents and areas of accomplishment and recognition.

Cornell SC Johnson College of Business
Cornell University has created a reimagined model for business education that reflects the future of business itself: flexible, collaborative, and cross-disciplinary. The Cornell SC Johnson College of Business unites the strengths of three business schools—the Hotel School, Dyson, and Johnson—so that every student can benefit from the combined power of business at Cornell: more degrees, faculty, resources, and expertise. Whether your focus is creating great customer experiences, solving real-world challenges, or deeply immersing yourself in a particular industry, each of our schools offers something unique and meaningful to help you achieve greater impact sooner in your career.

Dyson

Short Description

The Charles H. Dyson School of Applied Economics and Management is one of the most competitive business programs in the world. Its undergraduate and graduate programs help students develop a strong understanding of the issues facing our world and how to apply sharp quantitatively based business and economic skills to help make it a better place. As an integral part of the Cornell SC Johnson College of Business with continuing roots in the College of Agriculture and Life Sciences, the school advances understanding in how to steward businesses, organizations, livelihoods, and natural resources through thoughtful management, expertise in environmental and resource economics, and focus on international and development economics.

Boilerplate for Press Releases

The Charles H. Dyson School of Applied Economics and Management is located within two colleges - the College of Agriculture and Life Sciences and the Cornell SC Johnson College of Business. Its internationally renowned areas of expertise in food and agricultural economics, management, environmental and resource economics, and international and development economics work in concert to fulfill the school’s mission to inform and foster the public stewardship and private management of businesses, organizations, livelihoods, and natural resources.

The Hotel School

Short Description

The School of Hotel Administration at Cornell University is the premier school for hospitality education in the world. As an integral part of the Cornell SC Johnson College of Business, the school is leading the world in teaching and researching the business of hospitality—marketing, finance, real estate, operations, and more, all applied to the world’s largest and most exciting industry. Top faculty, industry leaders, alumni, and students work together to generate new knowledge for the hospitality industry and form the premier network that shapes the industry every day.

Boilerplate for Press Releases

The School of Hotel Administration at the Cornell SC Johnson College of Business is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field.

Johnson

Short Description

The Samuel Curtis Johnson Graduate School of Management at Cornell University continues to transform graduate business education to better prepare graduates for success in tomorrow’s business world. Johnson provides cutting-edge learning experiences that immerse students sooner and deeper in their chosen fields. As an integral part of the Cornell SC Johnson College of Business, Johnson students can access the full power of educational and research opportunities across the university to reach deeper competency in their industries and areas of interest. Johnson offers seven different MBA programs, spanning the U.S., Canada, Latin America, Mexico, and China, and is home to award-winning faculty and research.

Boilerplate for Press Releases

The Samuel Curtis Johnson Graduate School of Management at the Cornell SC Johnson College of Business is a leader in innovative business education. Consistently ranked as one of the top business schools in the world, Johnson offers seven MBA programs, spanning the U.S., Canada, Latin America, Mexico, and China, and in collaboration with Cornell Tech and Weill Medicine in New York, Queens University in Canada, and Tsinghua University in Beijing, China.

Johnson is home to the renowned academic journal Administrative Science Quarterly; its more than 100 faculty members conduct award-winning research, educate more than 1250 MBA and PhD students each year, and work with companies throughout the world to provide executive education courses that are customized to meet their business needs.

Taglines

Dyson - Our business is a better world

Hotel - TBD

Johnson - From ambition to impact

School Names

The college is formally known as the Cornell SC Johnson College of Business.

The Charles H. Dyson School of Applied Economics and Management is known informally as Dyson, the Dyson School, and the Dyson School of Applied Economics and Management. The formal name and logo include a stylized use of the word "The," but it should not be capitalized in running text except where grammatically necessary. Example: "...is a student at the Charles H. Dyson School of Applied Economics and Management."

The Samuel Curtis Johnson Graduate School of Management uses Johnson as its informal variant.

The School of Hotel Administration is known informally as the Hotel School, Hotel, or (less preferred but still approved) SHA. The word "The" is stylized as part of "The Hotel School" in the logo, but it should not be capitalized in running text except where grammatically necessary. Example: "...graduated from the Hotel School."

When using an informal version that is an acronym or initialism (e.g., "SHA"), it is common practice to parenthetically introduce it immediately after the first-use formal name. Example: "...teaches at the Cornell School of Hotel Administration (SHA). She has been at SHA for..."