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The Hotel School Brand Elements


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The Hotel School Brand Elements


Logos

Our logos have been developed intentionally to provide consistency and to facilitate the development of high-quality branded materials. Logos are a major component of the brand, and when used properly, they build and elicit widespread recognition and convey the authentic identity of our college and its schools. The logo designs are not to be modified in any way.

For use of logos in merchandise, please contact the Office of Marketing and Communications at marketing@business.cornell.edu to obtain versions approved specifically for those applications. 

 

SCHOOL OF HOTEL ADMINSTRATION

 
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Colors

HOTEL PRIMARY AND SECONDARY (OR ACCENT) COLORS CAN BE FOUND HERE.

 
 
 

Fonts

Arial and Times New Roman are our system fonts to be used for general purposes like correspondence and presentations. The LL Brown font is reserved for logos and collateral produced by the office of marketing and communications. If you wish to request use of LL Brown, please contact the Office of Marketing and Communications at marketing@business.cornell.edu.

SYSTEM FONTS

PROPRIETARY FONTS

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The Hotel School Templates


The Hotel School Templates


Branded templates for PowerPoint presentations, letterhead and envelopes as well as email signatures can be found here.


PowerPoint Templates

 

School of Hotel Administration

 

Letterhead and Envelopes

 

School of Hotel Administration

Letterhead templates are available to college faculty and staff only and may be downloaded from the college intranet site.

 
 
 

Business Cards

ORDERING INSTRUCTIONS

  1. Go to printservices.cornell.edu
  2. In the "Quick Links" section on the left, go to "Business Cards, Letterhead & Envelopes."
  3. Follow the "Staff and Faculty Business Card" link and follow the instructions from there.

NOTES

  • You will need to create a separate login for the online order system, as it is not integrated with the Cornell NetID system.
  • An account number will be needed to complete the order.
  • The templates will be under "School Specific templates."
 

School of Hotel Administration

 

Email Signatures

 

WHY IT MATTERS?

Your email signature is your digital business card, and it represents the college and our brand. Our purpose is not to constrain creativity, but rather to establish a shared basis for professionalism, consistency, and compatibility across a wide range of email systems and applications. For these reasons, we provide these templates and guidelines.

 

School of Hotel Administration

 
 
 

Email Signature Replies/Forwards

 
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Do and Do NOT

 

Do

Create two separate signatures: new and reply/forward

In addition to your regular new-messages signature, consider creating a separate one for replies/forwards, condensed to contain only your name and contact information. This avoids excessive accumulation of repetitive information in long threads, but ensures recipients can still derive basic contact information. This is supported by most email clients, but not all. The Outlook desktop client does, for instance, while the web client does not.

Typeface/Font

  • Typeface: Arial
  • Point Size: Default, or at most one to two points less than your body text
  • Color: Black (other than links or Cornell red for division names)

Contact Information

  • Formatting: Use dots instead of dashes to separate phone numbers (607.255.xxxx). Label numbers as "Phone"/'Fax"/"Mobile" instead of (e.g.) "p."/"f."/"m." In general, follow the examples.
  • Include your email address: While it may seem unnecessary, since your email address should be obvious to anybody receiving an email from you, if your message ends up in the middle of a long thread, your email address may be lost.

If you are a Dyson/Johnson/Hotel or other Cornell alum
Feel free to indicate your alum status with your name, following college/school standards for degree and class year (’00), with either a straight (') or curly (’) apostrophe. An apostrophe and single quote are not the same thing; a curly apostrophe looks like a closing single quote (’), not an opening one (‘) as is often incorrectly done.

 
 

Do Not

No images/clip art, including custom stationery/backgrounds. They don't always render properly and sometimes come through as attachments.

Taglines

  • Don't-print-this-email taglines: Please do not use.
  • Legal-disclaimer taglines: Acceptable if your department or role requires one.
  • School tagline: A current, approved tagline may be included. For more information about current taglines please refer to the messaging section. Please do not create custom taglines.
 
 
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The Hotel School Messaging


The Hotel School Messaging


About Statements

About statements capture the most salient points we want to communicate about the Hotel School, encapsulating what it is that defines and distinguishes the school while attesting to its breadth, reach, and specific talents and areas of accomplishment and recognition.

Short Description

The School of Hotel Administration at Cornell University is the premier school for hospitality education in the world. As an integral part of the Cornell SC Johnson College of Business, the school is leading the world in teaching and researching the business of hospitality—marketing, finance, real estate, operations, and more, all applied to the world’s largest and most exciting industry. Top faculty, industry leaders, alumni, and students work together to generate new knowledge for the hospitality industry and form the premier network that shapes the industry every day.

Boilerplate for Press Releases

The School of Hotel Administration at the Cornell SC Johnson College of Business is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field.

Tagline

 

TBD

 

School Names

It is standard practice to introduce the school by full name upon first mention and use informal variants for subsequent mentions within that same context.

The School of Hotel Administration is known informally as the Hotel School, Hotel, or (less preferred but still approved) SHA. The word "The" is stylized as part of "The Hotel School" in the logo, but it should not be capitalized in running text except where grammatically necessary. Example: "...graduated from the Hotel School."